ByCycling is an app that enables companies to pay their employees to bike to work. The founder of the app discovered that about 70% of the respondents on a survey thought that an economic incentive is the strongest motivator to start commuting to work by bicycle. The app gives individuals an economic incentive to commute to work sustainably, and improves the health of employees. At the end of each month, cycling distances are logged and translated into cash or extra vacation time. To be effective, such initiatives should be combined with sufficient infrastructure and end-of-trip facilities.