Championing women’s role in education and public awareness on safe biking, Surakarta, Indonesia
Since 2017, Kota Kita and the Department of Transportation have been in collaboration on a citywide campaign on improving public awareness about road safety of women cyclists. The campaign uses educational tools, like videos and campaign materials, regular events, and thematic competitions to promote practical tips for cyclists, and popularize the use of bicycle in the city of Surakarta.
Women are early adopters of urban cycling; they use bicycle to get around the city, or go to work, while others cycle to improve their livelihoods. Taking this into account, targeted campaign themes, tools and events for women, not only help to mainstream the use of bicycle, but also hold an important role, as a change agent and influencer, for the closest family members, children, and peers.
Women are early adopters of urban cycling; they use bicycle to get around the city, or go to work, while others cycle to improve their livelihoods. Taking this into account, targeted campaign themes, tools and events for women, not only help to mainstream the use of bicycle, but also hold an important role, as a change agent and influencer, for the closest family members, children, and peers.