#GetSomeoneRiding on Twitter started as a way to spread the word about ’Breeze rides’, which is a British cycling initiative to get more women on bikes. The program is the cornerstone of British Cycling’s effort to get one million more women on bikes by 2020. The program is a collaboration between British Cycling and HSBC UK (one of the largest banking and financial-services organizations in the world) as lending partner. HBSV UK Breeze offers free bike rides for all women of all abilities across the UK, and has trained over 2,000 volunteers to organize and lead the rides. The initiative aims to get a more diverse range of people riding, and to show that cycling can be for all, regardless of age, gender, and ability. The initiative has been a success, and has between April 2016 and March 2017 resulted in over 47,000 women taking the “free ride.”
