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In this section we present a variety of initiatives that aim to make the bicycle a more attractive choice on a personal level. Sometimes people need an incentive – a little nudge – to choose a bicycle over a car or other motorized transport modes. The nudge can be an economic incentive (e.g. getting paid to cycle to work or for simply biking at all), end-of-trip facilities at workplaces, schools, and universities, that encourage bike-based commuting,or just an inspiring story of how bicycles can increase your quality of life.
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