#WeRide#WeRide was launched in March 2013 by British Cycling with the goal of getting one million more women cycling regularly by 2020. The initiative focuses primarily on making female cyclists more visible and getting more women into cycling sports. Getting more women visible on bikes in the media can be an effective tool for encouraging everyday cycling. The initiative has involved activists, celebrities and bicycle networks.Various events and contests have been arranged. The program also includes coaching opportunities to help riders to build confidence and to learn new cycling techniques. Between 2013 and 2017, the initiative influenced 723,000 women who were not previously cycling to get on bikes. Other achievements include: a 72% increase in female race-license holders since 2013; almost 500 clubs across the country now offer women-only sessions; British Cycling’s female membership has doubled since 2013, and; three women now sit on British Cycling’s Board of Directors.
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